Neue Zielgruppe soll erschlossen werden
Thorsten Heckrath-Rose, Geschäftsführer von Rose-Bikes, sagte zur Partnerschaft mit dem SC Freiburg: "Durch die Partnerschaft haben wir als Bike-Spezialist die Chance, unsere Zielgruppen zu erweitern. Zum einen bekommen wir einen besseren Einstieg in einen sportlichen Bereich außerhalb des Radkosmos, zum anderen ist der Großraum Freiburg eine echte Fahrradhochburg und für uns deshalb besonders spannend", so der Geschäftsführer von Rose Bikes.
Oliver Leki, Vorstand des SC Freiburg, sagt: "Wir freuen uns, mit Rose Bikes einen Partner gefunden zu haben, der uns mit hochwertigen Fahrrädern ausstattet und zudem auf unserem Trikotärmel wirbt. Rose Bikes und der Sport-Club verkörpen ähnliche Werte, denken und handeln nachhaltig und passen daher sehr gut zusammen", so Oliver Leki, Vorstand des Fußballklubs. pm, ots
Bildrechte: ROSE Bikes GmbH Fotograf: Achim Keller
Rose Bikes becomes the official bicycle supplier of SC Freiburg. The Bocholt-based bike manufacturer also advertises on the left sleeve of the SC professionals' jerseys at all Bundesliga games and, together with the sports club, is committed to strengthening the bicycle as a means of transport in the long term, the company told.Rose Bikes has been getting people on their bikes since 1907 - and it makes no difference whether it is used as a training device, a means of transport in everyday life or as a bike-packing companion.
Cycling has become a real lifestyle - not least in the bicycle city of Freiburg. For the players of SC Freiburg, "the bicycle", as SC coach Christian Streich often calls it, serves as a training device, for regeneration or as a means of transport in the training camp. As the new official bicycle supplier of SC Freiburg, Rose provides the entire team and the functional team of the sports club with the latest bikes from his portfolio.
Presence on the jersey sleeve
Presence on the tricot sleeve: As part of the new cooperation, the Rose Bikes logo will also be prominently displayed on the left sleeve of all SC Freiburg Bundesliga games. Rose Bikes was already present on all jerseys of the SC players at the first home game of the sports club in the 2020/21 season in the Black Forest Stadium against VfL Wolfsburg, the company continued.
New target group to be developed
Thorsten Heckrath-Rose, Managing Director of Rose-Bikes, said of the partnership with SC Freiburg: "The partnership gives us as a bike specialist the opportunity to expand our target groups. On the one hand, we get a better introduction to a sporting area outside the cycling cosmos, and on the other hand the Freiburg area is a real cycling stronghold and therefore particularly exciting for us," said the Managing Director of Rose Bikes.
Oliver Leki, CEO of SC Freiburg, says: "We are pleased to have found a partner in Rose Bikes who will equip us with high-quality bicycles and also advertise on our jersey sleeves. Rose Bikes and the sports club embody similar values, think and act sustainably and therefore fit together very well," says Oliver Leki, CEO of the soccer club. pm, ots, mei
Picture rights: ROSE Bikes GmbH Photographer: Achim Keller